qorel: brand strategy
december 2020
OVERVIEW
Part two of a complete brand strategy and launch following the design of the Qorel Logo. The Qorel brand strategy is a full corporate brand identity with a primary and secondary colour palette, typeface choices, imagery style, sample stationery, website, vehicle, and advertising design. The brand strategy shows the client Qorel exactly how their brand would be advertised and brought into the world in a fully cohesive presentation.
* original project output was a full PDF presentation due to the COVID-19 pandemic
CONTRIBUTION
logo design
colour palettes
typeface choices
imagery style
editorial layout design